To remain relevant in a rapidly changing environment, physical stores need to make some adjustments when it comes to customer experience. More digital interaction has reshaped their expectations. This means physical stores need to blend online and offline marketing methods effectively if they want to keep satisfying customer expectations.
Customers expect to find information online
Customers want to visit an online website even when they intend to visit a physical store. They want to look at a product range, compare prices, and create shopping lists from their mobile phones.
Physical stores need to invest more time in online marketing if they want ...